Boozie Adams, a dog in a powdered wig, sunglasses and a tshirt that says 'LIVE BOLD, You Salty Dog, sits at a bar with a martini. A sign behind the bars says 'Tees that give back'

🐾 Coming Soon: Tees That Give Back

Tags: Behind The Brand Bold Style Boozehound Bulletin Boozie Adams Dog Rescue Featured Rescue Give Back Graphic Tees Live Bold Stay Salty Mission Driven Sarcasm Unapologetic Apparel

How Boozie Adams Plans to Support Real Dog Rescues

At Boozie Adams, we don’t believe in basic. And we don’t believe in sitting back while good dogs get overlooked.

This brand was inspired by a fighter. Boozie (aka Cody Von Calloway) survived being thrown from a truck at just seven weeks old, nearly lost a leg, and still managed to outlive expectations with salty charm and a signature side-eye. He’s proof that second chances matter and that a little attitude goes a long way.

We’re not claiming our tees will change the world, but they can change a dog’s future. And that’s enough reason to start here.

What’s Coming

Soon, we’ll be launching A Featured Rescue Spotlight, a series highlighting real animal rescue organizations doing important, boots-on-the-ground work to help dogs like the OG Boozie.

Each feature will include:

  • A blog post telling their story
  • A limited shirt or collection that sends a portion of proceeds directly to the rescue
  • Quick ways you can support, donate, or share

The merch still slaps. The impact just gives it bite.

Why It Matters

There are thousands of dogs like Boozie. Scrappy, scarred, and totally worth the effort. We’re not here to make you cry (unless it’s from laughter), but we are building something bolder than just graphic tees.

This is a brand with personality and purpose.

So keep your cocktail close. Stay tuned for our first featured rescue. And when the shirt drops, grab one knowing it actually helps.

Live Bold, You Salty Dog.

Back to blog