The Dog. The Myth. The Brand.

Inspired by a rescue dog with strong opinions, saltier taste, and a talent for sneaking cocktails when no one was looking.

Boozie Adams wasn’t just a pup — he was a whole personality. Loving, loyal, and slightly judgey, he lived boldly and unapologetically. Now, his spirit lives on in bold graphic tees and sarcastic apparel, made for salty humans who like their style with a twist — and aren’t afraid to say what they mean without saying a word.